FXX IDS

FX NETWORKS

FXX asked us to make some IDs that would help set the tone for the Network’s out there attitude.  Here’s what we came up with.

SISYPHEAN TASKS

The story of Sisyphus describes a sinner who’s eternal punishment is rolling a great boulder to the top of a hill, only to watch it roll back down every time. Inspired by this, our latest series of FXX IDs portrays an unconventional world of modern-day Sisyphus where the cyclical unfulfillment makes us feel like we’re trapped in a constant state of rejection. Welcome to hell.

TRUNK LOOPS

These spots are surrealist juxtapositions of random objects - arranged in such a way to help broaden your mind and relax your soul. We traveled from location to location with a trunk of random props and set them up in whatever way struck us at that moment.  We also made use of whatever we found at the location, and brought along a couple of interesting looking people to give it that human connection. Anything was fair game as long as it made no logical sense… more or less.

FICTION FACTS

Unverifiable mind-blowing facts read with authority by a British naturalist.

Everyone knows that the internet is wise and all-knowing. Here we’re making shit up, but presenting it in a completely convincing way. With scientifically accurate diagrammatical simulations and thoughtfully designed infographics, we present mind-blowing facts that you’ll definitely want to tell your friends about. (In other words, they’re viral.)