SYFY WIRE

NBC UNIVERSAL

SYFY WIRE takes fandom seriously… but themselves, not so much. As the premier platform for all things scifi, horror, and fantasy, WIRE had outgrown its identity as an offshoot of SYFY Network. We were tasked with reinterpreting the SYFY Master Brand into a distinctive visual identity for SYFY WIRE.

Using the mantra “We’re obsessed too,” as a driving force, and drawing on various aspects of sci-fi/horror/fantasy culture, our team infused the designs with classic comic aesthetics – and a fan-made feel.

FOR THE OBSESSED

While the brand has a distinct visual voice, the identity is really an ethos - a way of thinking about and expressing the passions of the genre fandom.

FULL-ON GEEK MODE

We provided tools for creating graphic content, but only loose guidelines for how to use them. Designers approaching the brand have the freedom to express themselves in whatever way they want.

ALL DAY COSPLAY

We were realy inspired by the no-too-perfect, homemade feel of fan-art and cosplay costumes. We tried to capture that energy, excitement and love in our designs.