SNEAKER CENTER

ESPN

SneakerCenter is a seven-part miniseries on ESPN+ that dives into the world of sneaker culture —where sports, style, and storytelling collide. Told through the voices of athletes, artists, enthusiasts, and brands, the series explores the creativity and community driving the movement.

Working with ESPN’s production partner Hock Films and legendary DJ and street-baller Bobbito Garcia, Block & Tackle developed an energetic visual identity that channels the attitude and rhythm of sneaker culture. Bold typography, layered textures, and vivid color pairings create a system that feels both handcrafted and iconic. The custom logo, show open, and motion toolkit were designed to give the series a flexible but unmistakable presence across broadcast and digital platforms.