METPARK

Queens Future

Citi Field may sit behind highways, train tracks, and acres of parking, but it’s surrounded by one of Queens’ most vibrant and diverse communities, and poised to become a major cultural and entertainment hub for all of New York. Metropolitan Park envisions transforming 50 acres of asphalt  into a connected destination with public green space, a hotel and gaming facility, a music venue, a local food hall, and the infrastructure needed to seamlessly link the area back to the city.

BLOCK & TACKLE had the unique oportunity to shape the brand for this landmark project. Partnering with local community leaders, leading New York architecture and landscape firms, and Mets owner Steve Cohen, we developed the logo, motion identity, social system, and collateral materials that will help define Metropolitan Park as it moves toward reality.