CLIMATE CRISIS

B&T STUDIO PROJECT

The climate crisis is, without a doubt, the most pressing issue of our time. It’s not coming — it’s here. We created this social media campaign to draw attention to the devastating effects of the crisis already being felt worldwide and the things, both big and small, that we can all do to help.

We all must do what we can. 
The choice is ours.

Take some time to get familiar with one of the amazing organizations below and make a difference right now. Donate time, skills, or money - if you can. 

The color palette was designed to make your eyes bleed. Like driving past a car crash - awful, yet impossible to ignore. Oversaturated hues and jarring contrasts amplify the uneasy dread that sets in when you really pay attention.

Inspired by hand-drawn protest placards, the campaign font was designed by B&T to capture a sense of urgency. Functional and bold, it carries the imperfect quirks of something made in haste.

Alternate uppercase characters 
can be mixed and matched
to create a spontaneous, immediate feel.

The heavy weight introduces a bit of ironic levity, grabbing your attention with its carefree heft… then slamming you with the truth.